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Goals, Tactics & Objectives 

Through our two goals, we wanted to focus on increasing awareness and increasing sales of MH Outdoor. 

Goal 1: MH Outdoor Media wants to increase awareness of its services.

Objective: Increase awareness of MH Outdoor Media by 25% by the end of 2025.

Strategy 1: 

Boost advertising/marketing strategies for MH Outdoor Media

  • Tactic: Launch targeted Google and Meta ad campaigns using geofencing around MH billboard locations to reach local businesses.

Strategy 2: 

 Leverage partnerships and client success stories

  • Tactic: Pitch success stories to local business publications and Chamber of Commerce newsletters to highlight MH Outdoor’s impact.

Strategy 3: 

Improve online presence through educational content

  • Tactic:  Launch a bi-weekly blog series on MH’s website sharing campaign tips, client highlights, and behind-the-scenes billboard installs.

Goal 2:  Increase sales for MH Outdoor Media.

Objective: Increase the social media presence of MH Outdoor Media by 25% by May 2025.

Strategy 1: Create social media engagement online for MH Outdoor Media

  • Tactic: Start a “Billboard of the Month” contest where followers vote on their favorite client campaign using Instagram and Facebook Stories.

Strategy 2: Build relationships through customer content

  • Tactic: Ask clients to tag MH Outdoor in their social media posts when their billboard goes live and reshare their content across MH platforms.

Strategy 3: Develop and maintain a consistent posting schedule

  • Tactic: Use a content calendar to post three times per week featuring testimonials, team intros, and tips for billboard design success.

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