SWOT ANALYSIS 

MH Outdoor possesses significant competitive advantages through its strong customer relationships, cost-effective pricing, and strategic positioning in college town demographics. However, addressing weaknesses in marketing budget allocation, operational staffing, and digital presence will be crucial for growth. The company has promising opportunities to pursue through community networking, targeting new industries, and embracing digital billboard technology to diversify cash flow. To reduce threats from strict regulations, rising construction costs, and digital marketing competition, MH Outdoor should leverage its core strengths of personalized service and community outreach while strategically investing in technological advancement. By balancing traditional billboard expertise with calculated expansion into complementary digital offerings, MH Outdoor is positioned to strengthen its market presence despite challenges from larger competitors in the evolving advertising landscapes.